The Finishing Touches; Making your marketing materials pop!

With just a week and a half to BlogHer'13, I wanted to talk about the finishing touches that TPH Canada has helped me with for the conference; my marketing materials.

Your marketing materials, no matter what printed format you choose, say a lot about you as a person and you as a business. Yes, blogging is a business. Do you show who you truly are, or just give out the contact information and hope that is enough?

When I talked to the lovely Britt at TPH, we both agreed on one thing: these promotional cards needed to be amazing.

And they are


They are completely reflective of the blog, and of me as an artist. They have beautiful photos a consistent message and they arrived within just TWO DAYS of placing my official order with The Printing House.

What I love most is that when I showed the layouts to my team at TPH, they gave me glowing feedback. When you see "these look so awesome!" from our printer, you know you've done a great job, and have really captured the essence of who you are on a printed card.

I cannot wait to hand these out at the conference!!

What do your business cards, flyers, and postcards say about who you are as the face of your brand?

Disclaimer: The Printing House has provided me with business cards and postcards, in return for blogging about their products and services. All views and opinions expressed are my own.

Photobucket

Be Memorable with your Marketing Materials

In this months branding exercise, I wanted to talk about being memorable with your marketing material.

TPH Canada has amazing options to ensure that you leave the right impression when you hand over your precious printed marketing materials.

Last summer when I was going to BlogHer in New York City, I wanted to have postcard sized promo cards with a bio on the back, photos of my work and a photo of myself so that when I reached out to bloggers and companies that I had met, they remembered who I was.


Think about what the recipient of your card will see first. For mine, it was the beautiful and intense colors and I received so many amazing compliments about how the colors seemed to jump off the postcard, and make my marketing materials memorable.

It also helps to have a professional photographer working with you on your headshots so that you are presenting your best self. Sure, we can get some great photos with our iPhones and a good timer on our cameras, but only a professional photographer knows the most flattering angles and lighting to ensure that you are presenting your best visual self.

Dress the part! Are you a mom blogger? Crafter? Travel blogger? Get your hair done, spruce up your makeup and have an eyecatching photo of yourself on your card. So many people at BlogHer thought the photo of me standing in a field, covered in paint, was such a true representation of who I am - a messy artist.
Once all of these elements came together and were printed, I was amazed how it all looked. TPH Canada did a phenomenal job at making all of the elements that make me a blogger and artist some together under one brand, on a very beautiful and memorable card.

Think outside the box. What makes you different? How can TPH Canada show off who you are as a person and writer?

Maybe it is a folded business card with a photo and bio on the inside. Perhaps a trifold brochure with social media stats would fit the bill when it comes to networking with companies. Or maybe even a video card that showcases one of your awesome DIY tutorials or vlogs, reserved for only the companies and bloggers that you really, truly want to work with in the near future.

*Disclaimer: this post contains affiliate links. I was not compensated by Hanlon Lain Photography for this post, but do receive my promotional materials as a form of sponsorship from The Printing House.

Photobucket