What's in a Brand?

January is full of new things, and one of them is a monthly branding series, brought to you by my branding specialists at TPH Canada and featuring my new branding from designer Tiffany Kuehl Designs.

Mapping out what you want your brand to say can be a really difficult thing. Are you...

Artsy
Elegant
Creative
Trendy

None of the above?

How you position your brand visually has everything to do with how you want to be perceived in the market place, and how you want people to view you as the face of your brand.

Take my BlogHer12 cards, for example. front and back, I wanted my branding to scream artistic.





I wanted the cards to represent who I am as an artist, with all of the blogging information on the back, as well as a photo of myself to jog peoples memory.

So, look at your current branding. What does it say? Does it portray an accurate reflection of your brand and who you are as an entrepreneur?

No? Then it's time to consider rebranding, and getting new materials printed with the experts at TPH Canada! Their experts can ensure consistent branding across all your printed promotional materials, and the quality is out of this world.

Next month, we'll talk about leaving your mark with your business cards and the many awesome options at TPH Canada!


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BlogHer Sponor Love

A hugely massive shout out to those who helped me create the most beautiful media cards! I had so many compliments on them and I could not be happier with how they turned out!

 The team at TPH Canada was incredible to work with. While tweeting with Brittany about their amazing brand, eco-friendly solutions and really just engaging with one another, to emailing with Cynthia and being incredibly thankful for her super-powers in reprinting after a silly mistake on my part - they are simply the most amazing printing company I have ever had the pleasure in working with. The results were beautiful, and I am so thankful for the compliments that we got on my cards both from brands and bloggers!



Without Lainie's expert eye in photography, the vision that I had for these cards would just not have come to life. In creating a woodland fairy nymph with our model Kassidy, we were able to style her with a fantastic Atutudes tutu, sculpted accessories, pointe shoes, paintings and journals to create a picture of true inspiration. The end result was beautiful and I am eternally grateful for having worked with Lainie on this project.

Lainie also photographed me doing what I do best: painting. I am so thankful for this experience as I've never been able to paint and have someone capture it on film before. It was amazing, to say the least, and the feedback that I got from brands when they saw me doing my thing was awesome!





See you in Chicago!


BlogHer Sponsor Love: TPH Canada


When looking for a printing company to collaborate with on my business and media cards for BlogHer, what really stood out to me about TPH Canada was how enviromentally responsible they are.

Since their founding in 1961, they have continually been searching for recycling programs, putting sustainability as a top priority and offering eco-friendly printing and paper solutions to their customers. Knowing that my cards were printed with heart...that's pretty amazing!


BlogHer Sponsor Love: TPH Canada

Today is one of those I'm-so-excited-I-can-hardly-stand-myself kind of days. You know...the ones where you are just jumping for joy and singing the praises of someone so amazingly wonderful that you definitely cannot contain yourself!

Today, I get to share with you a little peek at my media cards that I designed for BlogHer'12 in NYC (omg...this time next month, the conference will be over! ack!)






Gorgeous overload, right??

I wanted my cards to really represent my art. Painted journals, sculpted headbands, paintings, sculpted wearable art...all there on the cover, and modeled by my lovely little woodland fairy, Kassidy.

TPH Canada did an amazing job at printing. Honestly, working with them was just the best experience I could have asked for. Cynthia and Brittany were never more than an email or tweet away if I had a question.....and here's the best part.

I sent me artwork to them late Friday...the cards were in my hands on TUESDAY. Sha-mazing!

For the back, I decided to write a little bit about who I am, why I do what I do, some of my accomplishments, and a little sample of what you will find here in my artsy nook of the blogosphere.


Along with all of my amazing sponsor logos, and a QR code that will bring you right here!

I seriously couldn't be happier with them, or with my choice of printer!

Blogger{at}BlogHer12: Business Cards!

The theme for this weeks' Blogger{at}BlogHer12 hop is your hand outs!





I've got to say, perfect timing! My business cards were just finalized this morning with my printing sponsor

and I adore them!
front of the cards with my beautiful logo

back of the cards with shop, blog, Twitter, Facebook, Pinterest and email information
Now, these are my business card sized handouts that will be given to some bloggers here and there, but I'm also going to be doing a 4x6 postcard size with amazing coverart photography from Hanlon Lain Photography on the front, and then some quips about me and what you'll find here at the Sweet Stella's blog. I don't want my cards to be all about links and email addresses ~ I want them to speak about who I am as an artist and blogger...so much more than a link!
 Linking up with Living With Peanut! Are you going to BlogHer'12? Link up with us!




BlogHer Sponsor love: Elephoto


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Mother’s Day is around the corner, and what better gift to give that special Mama in your life than a photo book from Elephoto?!

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There are four beautiful options to choose from, that definitely set Elephoto apart from their competitors.

The 11x8.5 Landscape Books would be incredible full of vacation pictures and special memories. They feature a hardcover, in a variety of styles and colours, which make them not only attractive but also functional and sturdy enough to stand the test of time.

All of Elephoto’s photo books are incredibly affordable, and completely customizable. Add a die-cut cover, embellished pages, and additional pages…and voila! A gift for Mama, with your personal touch that is sure to bring a smile to her face and a tear to her eye.

Looking for a more traditional coffee table book? Elephoto has them in two sizes, 12x12 and 8x8, in hard and soft cover. Choose from plain designs, customization and more pages to suit your needs perfectly!

Preserve your occaision with beauty and style by creating an 8.5x11 Portrait book; perfect for the Hockey or Soccer Mama to celebrate the past year of achievement! Choose a simple hardcover, or upgrade to a photo cover at a very reasonable rate!

Linen and Leather, personalized photo covers…adding text and playing with fonts. Give your Mama something unique and fun this year…and something that will make her heart smile knowing that you poured your love into designing the perfect book for her!