Rebranding Recap

Over the past year, I've rebranded this little space of the internet that I call Sweet Stella's. I am so happy to finally have found a designer that totally gets my vision, and a printer who gets super excited when I send them new designs.

This time last year, my branding was along this vein

Pretty but to be honest, I wasn't really sure it was reflective of me, my design style or where I was going in my career.

My branding this year?



I wanted to make sure that my branding materials matched my space here on the blog. I wanted to make sure that my face and unique style were featured, and that people could see into my art studio. I wanted to make sure that my authentic voice was shining through.

A huge huge thank you to my designer, Tiffany Kuehl, and my printer, The Printing House, for supporting this dream of mine.

While there will be seasonal changes, I am so happy to say that I finally have found a chic and professional look that reflects who I am and where I am in my career.

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Rebranding with TPH Canada

So you have a brand. You have your social media in place, your business cards, promo materials and flyers out in the world and they seem to be getting noticed.

Clients are happy with your work, and you are happy with your client base.

So when do you know when it is time to rebrand?


For me, rebranding takes place as the seasons and trends change. Since I am a home decor, lifestyle and trend blogger it makes sense that my blog is reflective of current trends. One of the hottest right now? Chevron. Some of the loveliest color trends? Mint and coral. Pantone color of the year? Emerald.

As the trends change, my blog design will change and evolve.

The typical business rebrands on average once a year. It may be a font change, color change or a complete overhaul of your marketing materials. The awesome thing is that TPH Canada has a plethora of amazing options for when you undergo a rebranding.

As a company with a rich 52 year history in Canada, TPH knows a thing or two about rebranding and has set the stage with unique marketing tools to help you get the most out of the process. From door hangers to point-of-sale displays, rounded corners on your business cards and their impeccable attention to detail, they are able to help set you apart from the competition.


They are also incredibly supportive, which is rare in today's fast paced age. They take their time with their clients, help guide them through the process, and genuinely care about the outcome. Whether you are looking for colors that pop on your business cards with a UV coating {I can personally highly recommend this!} or a custom cut piece of promotional material, TPH can help you make your brand #notsooldschool.

*Disclaimer: TPH Canada is a sponsor of Sweet Stella's and I receive my business cards and promotional materials in return for posts about their amazing company. 

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The Finishing Touches; Making your marketing materials pop!

With just a week and a half to BlogHer'13, I wanted to talk about the finishing touches that TPH Canada has helped me with for the conference; my marketing materials.

Your marketing materials, no matter what printed format you choose, say a lot about you as a person and you as a business. Yes, blogging is a business. Do you show who you truly are, or just give out the contact information and hope that is enough?

When I talked to the lovely Britt at TPH, we both agreed on one thing: these promotional cards needed to be amazing.

And they are


They are completely reflective of the blog, and of me as an artist. They have beautiful photos a consistent message and they arrived within just TWO DAYS of placing my official order with The Printing House.

What I love most is that when I showed the layouts to my team at TPH, they gave me glowing feedback. When you see "these look so awesome!" from our printer, you know you've done a great job, and have really captured the essence of who you are on a printed card.

I cannot wait to hand these out at the conference!!

What do your business cards, flyers, and postcards say about who you are as the face of your brand?

Disclaimer: The Printing House has provided me with business cards and postcards, in return for blogging about their products and services. All views and opinions expressed are my own.

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Eco-Friendly Print Materials from TPH Canada

One element that was really important to me in looking for a printer for my business cards and promotional business materials was working with a company who appreciates our fragile environment.

TPH Canada is a tri-certified printer with a team of specialists who work with you to ensure that your business needs for printing are met with the highest quality of standards, while being responsible about the environment.


So, what does being environmentally responsible mean? It means that you're working with a company who cares about their recycling program, from toners to papers, and a company that care about replanting trees and harvesting from sustainable forests.


When you work with TPH Canada you can be sure that you are working with a company who genuinely cares about the environmental impact they are having on the world around them.

Disclaimer: I am not monetarily compensated by TPH Canada for posting about their company and products on my blog. I do receive my business cards and promotional materials in lieu of compensation.

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Be Memorable with your Marketing Materials

In this months branding exercise, I wanted to talk about being memorable with your marketing material.

TPH Canada has amazing options to ensure that you leave the right impression when you hand over your precious printed marketing materials.

Last summer when I was going to BlogHer in New York City, I wanted to have postcard sized promo cards with a bio on the back, photos of my work and a photo of myself so that when I reached out to bloggers and companies that I had met, they remembered who I was.


Think about what the recipient of your card will see first. For mine, it was the beautiful and intense colors and I received so many amazing compliments about how the colors seemed to jump off the postcard, and make my marketing materials memorable.

It also helps to have a professional photographer working with you on your headshots so that you are presenting your best self. Sure, we can get some great photos with our iPhones and a good timer on our cameras, but only a professional photographer knows the most flattering angles and lighting to ensure that you are presenting your best visual self.

Dress the part! Are you a mom blogger? Crafter? Travel blogger? Get your hair done, spruce up your makeup and have an eyecatching photo of yourself on your card. So many people at BlogHer thought the photo of me standing in a field, covered in paint, was such a true representation of who I am - a messy artist.
Once all of these elements came together and were printed, I was amazed how it all looked. TPH Canada did a phenomenal job at making all of the elements that make me a blogger and artist some together under one brand, on a very beautiful and memorable card.

Think outside the box. What makes you different? How can TPH Canada show off who you are as a person and writer?

Maybe it is a folded business card with a photo and bio on the inside. Perhaps a trifold brochure with social media stats would fit the bill when it comes to networking with companies. Or maybe even a video card that showcases one of your awesome DIY tutorials or vlogs, reserved for only the companies and bloggers that you really, truly want to work with in the near future.

*Disclaimer: this post contains affiliate links. I was not compensated by Hanlon Lain Photography for this post, but do receive my promotional materials as a form of sponsorship from The Printing House.

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Branding with TPH Canada - Digital Quality Printing

Want to stand out from the pack and have your branding pack a punch? Then you need digital printing!

TPH Canada offers only the best digital printing, and personally I feel that it has taken my business to the next level. Previously, my promotional material was pixelated and mediocre. The quality just wasn't there, and if you're trying to present yourself as a professional in your field, that's just not going to cut it.



A big thing for me in my branding is colour. I want my artwork to speak for itself, and by using a printer that offers digital printing, I can ensure that my promotional materials have the same vivid colours as my actual artwork does.

TPH can handle print jobs of all size, whether you need a postcards for a conference that speak to your brand, or you need eye catching reports for a shareholders meeting, all with the same quality that digital printing offers.

It has made a huge difference in how my brand is viewed, and I would seriously encourage you to consider digital printing for your next set of business cards, reports, and promotional material!

* Disclaimer: This post contains affiliate links. While the views and opinions expressed are my own, I do receive my promotional materials from TPH Canada as compensation.


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The Mompreneur Conference: Recap 2

Two people that I was very excited to meet at The Mompreneur Conference and Gala were CJ and Brittany from TPH Canada.

These ladies are nothing short of witty and amazing. They conducted a dynamic presentation about branding and the #notsooldschool print media that they are able to offer. As small businesses, and bloggers, we have the ability to be fluid in our printing choices and think outside of the box when it comes to printed materials.


This is one of the things that I have always loved about TPH; I can email them with a crazy layout idea or wanting something fresh and new, and they always deliver {shipped within a couple of days!} exceptional quality.

It was fantastic to hear new ideas about video books, memorable ways to stand out, and about their sustainability program. As small business owners, making your marketing dollars stretch is something that is very important, which is why digital printing and small batches are great. Sure, everyone needs a business card, but does everyone really need 5000 brochures with information that is bound to change within a couple of weeks of being printed? No.

You need a way to stand out, something that is different and outside of the box. You need TPH Canada.

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What's in a Brand?

January is full of new things, and one of them is a monthly branding series, brought to you by my branding specialists at TPH Canada and featuring my new branding from designer Tiffany Kuehl Designs.

Mapping out what you want your brand to say can be a really difficult thing. Are you...

Artsy
Elegant
Creative
Trendy

None of the above?

How you position your brand visually has everything to do with how you want to be perceived in the market place, and how you want people to view you as the face of your brand.

Take my BlogHer12 cards, for example. front and back, I wanted my branding to scream artistic.





I wanted the cards to represent who I am as an artist, with all of the blogging information on the back, as well as a photo of myself to jog peoples memory.

So, look at your current branding. What does it say? Does it portray an accurate reflection of your brand and who you are as an entrepreneur?

No? Then it's time to consider rebranding, and getting new materials printed with the experts at TPH Canada! Their experts can ensure consistent branding across all your printed promotional materials, and the quality is out of this world.

Next month, we'll talk about leaving your mark with your business cards and the many awesome options at TPH Canada!


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