Talk-To-Me Tuesday....with Sarah Sloboda

Good morning everyone!!

I have a special treat for all you mompreneurs and mama bloggers out there! I'd like you to meet Sarah Sloboda, who is a brilliant photographer creates gorgeous heirloom inspired photos and runs fantastic workshops! She's here to help you all make the most with iphoneography! {note: she's seriously making me want an iPhone!}

iPhoneography for Business Owner Moms
by Sarah Sloboda

As a photojournalist-style photographer, I am enamored with real moments in
time. I love photographing kids because they’re so spontaneous! We adults can
learn a lot from their free-spiritedness. I see a lot of moms who want their kids’
hair to be brushed just so, for their clothes to be perfect, and for their smiles to be
practiced. However, none of those things speak to me of childhood. So, I
encourage the kids to giggle, to run, and to explore. Yes, I have to chase them
around a lot. But when they stop and catch their breath, I am ready with my
camera. And, they’re usually beaming.



If you want to take better photos of your family (and set your child up to be more
photogenic for life), think of yourself as a documentarian. Document what you
want, yes. But don’t manipulate. Don’t ask for poses. And, don’t fuss! Let the
kids enjoy themselves, and what you hold dear about this time in your life will
show through in the moments you capture.

The iPhone is an incredible tool for moms and business owners alike. I
recommend you turn the flash off, and pay attention to natural light sources in
the environment you’re shooting in. Make sure to arrange yourself so that light is
falling on your subject. In other words, if you’re facing a lamp and the baby is
silhouetted in between you and it, don’t expect the camera to give you a good
exposure. And, be sure you get low to the ground – you want to be on your
subject’s level.

Plus, the iPhone is something you already take everywhere you go, so using it for
social networking and marketing is a no-brainer. It’s an invaluable tool for giving
your audience that coveted glimpse behind the scenes.



iPhonegraphy tips for documenting your family and business
marketing:

1. Get on Instagram! If you haven’t already, sign up for an Instagram account.
It’s free! Just go to the app store and install. If you want to use it for marketing,
select a username that corresponds with your brand. For instance, my Instagram
name is sloboda.

2. Apply filters to your images before you share them. If you also install other
photography apps, you’ll have a whole bunch of one-click PhotoShop-like settings
at your fingertips. My favorites include Hipstamatic, Snapseed, Camera+, Iris,
and Filterstorm. They range from $1.99 to $5.99, and can seriously enhance just
about any image you take.


3. Mix and match multiple filters from various programs by saving to your photo
library and then opening in a new program. When you’re pleased with your
flashy new picture, open Instagram and click on “share,” to upload.

4. Get tagging! Hashtags are a great way to get followers of similar interests on
Instgram. Use @[username] tags to respond to someone who has commented on
yours or another’s photo. Link your profile to twitter and automatically tweet
your photo (with capture and hashtags – up to 160 characters, of course). To be
really savvy, use twitter tags in Instagram so your intended audience sees your
image.

5. Be yourself. Share your interests, and your day-to-day. Document moments
with your family. Get involved in an activity! Frame your shot and be ready to
snap when natural smiles (and all kinds of expressions) occur.

Sharing photos of genuine moments goes a long way towards communicating
your values to your audience. A picture’s worth a thousand words, right? That’s
like 41 tweets!

*****
Sarah Sloboda is a modern kids photographer. She has been featured in
numerous publications, and her work can be found at http://sarahsloboda.com.
Be sure to follow “sloboda” on Instagram.
All content and photos ©Sarah Sloboda 2012. These images were produced
exclusively on an iPhone.