MOMpreneur Monday: Activate Encourage WAHM Showcase

Happy Monday! I hope you all had a wonderful long weekend! It's back to the grindstone for me this week, working on custom birthday orders, wrapping up things for the Emmy's and creating some gorgeous journals for my Etsy shop!

Today, I'd like to introduce you to Melissa, crafty mama behind Serafina and Stella, and mastermind behind Activate-Encourage WAHM Business Showcase!


I started the WAHM business showcase mainly because I feel like, at times, mothers that balance work and family don't get the recognition they deserve. I wanted to provide a thriving environment that allowed optimum exposure with minimal investment.

Alot of moms I had spoken with relied solely on Facebook and Twitter networking for their success, and never considered looking at other ways to promote their business.
When they is not alot of extra income set aside for advertising, it becomes a struggle to take it your business to the next step.

Every month we offer 15 bags, filled with items that our WAHM vendors have chosen to contribute. Each month has a specific theme and the contents of the bags reflect that!
We charge a fee of $5 per month for our Monthly Sample Bag contribution. That's less than 0.40$ per bag for exposure!

Each bag is posted on the 21st to be available for purchase. We require your goods/marketing material to be delivered or dropped off the 15th of each month.

Upcoming Themes

July-Summer Colours
August- Back To School
September-Halloween
October-Thanksgiving
November-Christmas

We are also having a Limited Edition Wedding bag for the month of October!

Also, each month, one member is chosen from that month's contributing vendors to receive a sample bag for free!

We are now filling for August Back To School bags but still looking for a few interested vendors for the July bags! We also provide vendor bags to different events in and around our community. We provide this service free of charge. We recruit vendors on an ongoing basis to fill these bags.

What's great about their feature vendor bags is that you can participate as often as you'd like! Sweet Stella's will be contributing to the September Halloween, November Christmas and October Wedding bags! It's such a great way to test out some new products, get feedback from your target market that you might not have been able to reach out to previously, and build your network.

Interested in collaborating with Melissa? Flip her a quick email at activate.encourage.showcase@gmail.com or stop by her facebook page and link up your own fanpage!